Top Texas Medical Cannabis Provider Charts Course for Expansion With Hire of Seasoned Sales Leader

Kelly Roland Achieved Top-Level Sales Success at Touch of Modern and LivingSocial Before Joining Compassionate Cultivation as Senior VP of Sales

AUSTIN, Texas—Jan. 22, 2019—After a momentous inaugural year providing the highest quality CBD-rich cannabis medicine to qualifying patients in need, pioneering Texas medical cannabis provider Compassionate Cultivation has brought on accomplished sales leader Kelly Roland to head up sales strategy and operations ahead of anticipated market expansion in 2019.

Before joining Compassionate Cultivation, Ms. Roland served as Senior Director of Sales at Touch of Modern, a leading e-commerce website and app for men’s fashion and lifestyle products, where she was responsible for scaling, sales strategy and revenue growth. She also held prominent roles at the digital marketplace LivingSocial, including Regional Director of Sales for the southwest United States, where she oversaw strategic growth in a competitive atmosphere covering more than 10 states. Ms. Roland’s sales teams achieved aggressive regional sales targets upward of $35 million quarterly. Ms. Roland knows the Texas consumer landscape well, having also served as LivingSocial’s Director of Sales for Texas, where she led sales staff across the state.

“By hiring the best of the best from well-established industries, and applying the expertise of individuals like Kelly to our work in the cannabis industry, we help to ensure that Compassionate Cultivation maintains superior operations across all areas of our business as the market expands,” said Morris Denton, CEO of Compassionate Cultivation. “Kelly’s deep experience at LivingSocial and Touch of Modern dovetail perfectly with the direction the cannabis industry is heading, toward a consumer model.”

Ms. Roland, who earned her bachelor’s degree and MBA from the University of Texas at Austin, also oversaw several groundbreaking initiatives for the national digital platform CitySearch, a consumer guide for local retailers and entertainment. She created training programs for more than 150 employees of all seniority levels and excelled as a national account executive, maintaining a large regional book of business with monthly billing upwards of $1 million and clientele including Embassy Suites, Buca di Beppo, Intercontinental Hotels, Marriott, FAO Schwarz, and others.

As Senior Vice President of Sales for Compassionate Cultivation, Ms. Roland is responsible for leading the company’s sales team and overseeing all sales operations. She is tasked with driving revenue growth across all lines of the business—an objective requiring keen vision and organization, which she has successfully demonstrated time and again in more than two decades of top-level sales experience.


Compassionate Cultivation is one of three businesses licensed to grow cannabis, process it into low-THC formulations of CBD oil and provide it to patients who hold a valid doctor’s prescription. The company made history in February 2018 when it opened the doors to the first retail medical cannabis dispensary in Texas. It’s the state’s only 100 percent Texan-owned and operated medical cannabis company. Compassionate Cultivation was fully operational less than a year after receiving its provisional state business license and continues raising the bar for the state’s Compassionate Use Program and advocating for safe patient access.

For more information or to schedule an interview, please contact Emily Trigg, Grasslands, at 318-564-8195 or [email protected].


About Compassionate Cultivation

Compassionate Cultivation, headquartered at 12701 Lowden Lane, Building 501, in Manchaca, southwest of Austin, is a 100 percent Texan medical cannabis company serving patients throughout America’s second-most populous state. Compassionate Cultivation is dedicated to representing the integrity of this great state and helping patients and families in need—and the physicians prescribing their cannabis-based medicine. For more information, please visit

 Media Contact:

Emily Trigg

Grasslands: A Journalism-Minded Agency

[email protected]